Queens Gazette

Santa Starts His Rounds

Central Astoria LDC’s First Astoria Community Pop-Up Event

The Central Astoria Local Development Coalition hosted its first pop-up event on Saturday, November 28 (highlighting Small Business Saturday) along Steinway Street, 30th Avenue and Broadway.

The Central Astoria Local Development Coalition hosted its first pop-up event on Saturday, November 28 (highlighting Small Business Saturday) along Steinway Street, 30th Avenue and Broadway.

The Central Astoria Local Development Coalition hosted its first pop-up event on Saturday, November (highlighting Small Business Saturday) along Steinway Street, 30th Avenue and Broadway.

The pop-up event rang in the holiday shopping season by showcasing Astoria’s business districts and their small businesses, and featured an array of contactless and socially distant performances throughout the afternoon. Pop-ups included FunikiJam World Music’s “Holiday Beat” show; Christmas Matters Holiday Carolers in Victorian-era attire; a special appearance by Santa Claus as he drove through the business districts in his red convertible, masked and with megaphone in hand to greet Astoria residents and visitors; and the NYC Brass Entourage, bringing smiles to passersby with the sounds of the season. The day was dedicated to supporting local small businesses that give Astoria its distinctive character and provide invaluable contributions to the community. Local residents and area visitors alike thoroughly enjoyed the pop-up performances and were not at all bashful in showing their appreciation as they applauded and cheered while maintaining their social distance.

FunikiJam World Music.

FunikiJam World Music.

This amazing event was sponsored, in part, by NYC Council Member Costa Constantinides through the Neighborhood Development Grant Initiative.

For more information, visit www.centralastoria.org, email centralastoria@aol.com or call 718-728- 7820, and don’t forget to like the Central Astoria LDC on Facebook and follow them on Twitter and Instagram.

Christmas Matters Holiday Carolers.

Christmas Matters Holiday Carolers.

NYC Brass Entourage.

NYC Brass Entourage.

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