2018-01-10 / Features

On The Road in Italy: Florence Leather Coats

By Catherine Tsounis

Pelletteria LaNoce.
Pelletteria LaNoce. Florence is a major leather center. When I bought a leather coat in Izmir, Turkey years ago, the owner said “the leather is from Italy.” In late fall 2017, I planned to shop for leather at the source: Italy. We downloaded names of the top leather  stores in Florence recommended by tripadvisor. Short coats were the popular. A top rated vendor had suede and mink coats that he was promoting.

I wanted an ankle length leather coat that was not black or red. Nothing! I would not settle for less. After I decided my leather shopping was over, I glanced at a store window at Via Borgo La Noce 8R. I saw long flowing leather coats with gold and beige collars at Pelletteria LaNoce establishment operated by Marco Diluccia. I tried on both coats. Marco advised “get the gold collar coat with cuffs. It stays newer. It will not show the dirt.

An exciting afternoon of coat shopping unfolded. “Have a cappuccino and let’s talk,” he said. “I lived in the US for five years. I married my wife, a college graduate and returned home to Florence. We have the template for long coats, that other businessmen do not have. My grandfather had the templates. We are the third generation continuing the business. The business continues from our Mothers.”

Marco has a great public relations personality. This is what makes travelling fun. Talking and Marco with a bright red jacket.

Marco with a bright red jacket. mingling with the locals. Not going to the tourist traps of group excursions made this trip “the way to go”.. “We do not recommend cheap coats.. Quality! We have outdoor stalls in the square to attract customers. If they want to see more coats, we invite them to our store.” A businessman entered with his wife. He tried on two coats and bought. The leather coats are high quality in different colors. “I Have a cousin who sells leather bags. We are cousins from our mothers.” Great to hear cousins work together, even if it is on the M/other’s side.

Did I get a leather coat bargain? “The price was 1300 euros. I am giving you a major reduction,” said Marco. “I like the way you talk with me. An American tourist was willing to pay full price a few days earlier. I prefer selling at a discount to you.” Did I believe him?

YES, because I am a New York City shopper who knows her prices. When in Forence, go and have cappuccino with Marco at Pelletteria LaNoce Borgo La Noce 8R, tel. 055 2381132, info@pelletterialanoce.com, website www.pelleterialanoce.com. His stand is n 4: Via Canto dei Nelli 501 23 Firenze.

Florence and its region have held a reputation for quality leather production for hundreds of years. However, prior to the Industrial Revolution, preparing animal hides to make leather was considered particularly unsavory work. In medieval Florence, many of the tanneries, or conciatori, were located along the Arno in order to facilitate washing away the mess and unpleasant smells that characterized the trade.

By the 1300s, some 1,500 shoemakers were already working in the city. About a third of these settled in the Oltrarno district. Cobblers made shoes for local consumption, but also participated in a lively export trade, forming the roots of the Tuscan international leather fashion industry that still thrives today.

Writer with her ankle length leather coat, she was looking for from 2003 visit to Turkey.Writer with her ankle length leather coat, she was looking for from 2003 visit to Turkey.In addition to apparel, leather specialists were also an integral part of the book trade. They produced parchment sheets made from cured sheepskins. Leather covers were crafted to protect the books and provide a luxurious and beautiful exterior. Leather workers also pioneered techniques for armor and ceremonial dress, and worked with saddle and tack makers to create horse regalia for festivals and everyday use.

In the early twentieth century, the Florentine leather industry was propelled to new heights. A Florentine named Guccio Gucci, son of a leather artisan, turned his back on the family business as a young man. Working in a series of menial jobs at the Savoy Hotel in London, he carried stylish pieces of luggage for wealthy visitors. Gucci returned home to Florence in 1921 and refocused his family on designing fine leather luggage and accessories for a wealthy international clientele. He soon brought the leather goods of his native city to international fame as one of the most recognized names in the fashion world.1 Enjoy leather shopping in Florence.


Return to top

Copyright 1999-2018 The Service Advertising Group, Inc. All rights reserved.