2017-08-16 / Front Page

Powerhouse Gym Takes A Bite Of The ‘Apple’

By Liz Goff
Global fitness brand Powerhouse Gym is taking a bite out of the iconic Long Island City Apple Building, signing a lease for 10,325-square-feet of space on the ground floor of the building at 30-30 Northern Boulevard.

The new gym will be the first in the company’s 40-year history to open in Long Island City and the fourth in New York City.
“The demand for this type of retail shows that Long Island City is attracting a healthy residential population to go along with the growing office space market,” Peter Kosteas of Alma Realty said in a prepared statement. “Such amenities are what brings people to the neighborhoods, fueling the local economy and attracting even more investment.”
The Apple Building, an eight-story, $600 million, 213,000-square-foot development featuring two outdoor spaces dubbed “Apple Terraces,” is scheduled to open in late fall.
The Apple Tag & Label building was a major part of the local landscape during its heyday, with its red “Apple” sign greeting straphangers on the nearby 31st Street elevated subway line and motorists on Northern Boulevard. The large, red “Apple” sign was all that remained when the manufacturer licked its last envelope at the site more than two decades ago.
A new “Apple” sign installed at the top of the building will light up the local skyline at night as a tribute to the history of the 99-year-old building, an Alma spokesperson said.
Construction began in 2012 at the building in the heart of the Dutch Kills section of Long Island City. Original plans called for construction of a connected, three-story retail building adjacent to the new development, but those plans are still pending, the spokesperson said.
The site is located within walking distance to the Queens Plaza transportation hub and the Queensborough Bridge and is just minutes from Astoria, Woodside and Sunnyside by car or via public transportation.


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