2016-11-16 / Features

Santa HQ At Queens Center Mall Innovative, Interactive


Queens Center Mall this season introduces a thoroughly modern, innovative, interactive visit with Santa. They invite you to experience the wonder of Santa’s workshop in the digital and social media age. Of course, chats and photo-ops with Santa will also be available. Queens Center Mall this season introduces a thoroughly modern, innovative, interactive visit with Santa. They invite you to experience the wonder of Santa’s workshop in the digital and social media age. Of course, chats and photo-ops with Santa will also be available. Queens Center Mall this season introduces a thoroughly modern, extraordinarily experiential visit with Santa – the new Santa HQ – in partnership with HGTV, one of America’s leading home and lifestyle brands.

Set to open Friday, November 11, the new Santa HQ will invite families to experience the wonder of Santa’s workshop in the digital and social media age. This engaging new version of a visit with Santa uses digital tools to offer an augmented reality environment and a thoroughly new, enhanced social media experience for families.

At Santa HQ, kids will be “scanned” as they arrive to determine if they’ve been “naughty or nice,” enter an observatory where they will use special tablets to view Santa’s magical world – the night sky or Santa’s elves at work, for instance – or be able to take an “ELFIE” (a photo op as a dancing elf) and much more.

Of course, the traditional experience of photos with Santa also will be available at Santa HQ.

Visitors to Santa HQ can expect a jingle-filled sensory overload, in which the sights and sounds of the season will be immersive and involving. The nearly 1,600-square-foot set was handcrafted in Atlanta and Santa’s elves were hard at work installing the new environment for Queens Center shoppers. Running November 11 through December 24, seven days a week, Santa will be ready to host visitors at his new Santa HQ.

“Our goal at Queens Center is to enhance the customer experience in every way possible, and we are delighted to have a partner like HGTV that shares our passion about delivering exciting opportunities guests can’t find anywhere else,” said John Scaturro, Senior Marketing Manager, Queens Center. “Visits and photos with Santa at the mall are a well-loved holiday tradition, and this year we are ramping up the digital and social experience with Santa HQ.”

Guests can start to make reservations now by visiting www.santa-hq.com.

For up-to-the-moment information, like Queens Center on Facebook or check out their website, www.ShopQueensCenter.com/.

Queens Center Mall is part of the Macerich (NYSE: MAC) portfolio of one-of-a-kind retail properties in top markets.

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