2015-08-12 / Front Page

KNICKS READ TO ACHIEVE’ SUMMER READING PROGRAM AT LEFRAK CITY BRANCH OF QUEENS LIBRARY

KNICKS ALUMNUS JOHN STARKS AND NYC COUNCILWOMAN JULISSA FERRERAS PARTICIPATED

With a focus on promoting reading and literacy, Optimum Community and Madison Square Garden today brought the 9th annual “Knicks Read to Achieve” summer reading program to the Lefrak City branch of the Queens Library.  Participating in the event was New York City Councilwoman Julissa Ferreras, along with former NBA superstar and Knicks Alumni John Starks.

 After welcoming remarks, Optimum Community Emcee Lou Brogno discussed the Knicks Read to Achieve program and then introduced Councilwoman Ferreras and John Starks who spoke to the children attending about the importance of literacy and summer reading.  They also read aloud from the popular children’s book, Salt in His Shoes by Deloris Jordan. Following the reading, the children took part in a fun, interactive quiz about the book and participated in a raffle (for New York Liberty tickets) and an autograph session.  The children were also given a copy of the book discussed, a t-shirt and a New York Knicks bag.

“Literacy is an essential ingredient for success,” said Councilwoman Ferreras.  “Not only is it vital for succeeding in school but it also strengthens self-confidence and introduces a child to a world of new possibilities.  I applaud Optimum Community, the Knicks and Madison Square Garden for a program that helps foster a love of reading among children for years to come.”

“We are pleased to promote summer reading, in conjunction with Madison Square Garden, for the ninth consecutive year,” said Jennifer Ostrager, Cablevision Vice President of Public Affairs.  “Enhancing reading skills through events such as the Knicks Read to Achieve summer reading program has the potential to open the door to lifelong achievement.”

 Targeted to children ages 6-12, Optimum Community’s Knicks Read to Achieve summer reading initiative consists of a series of reading events at libraries, camps and community centers throughout the New York/New Jersey metro area.  The program encourages reading through the use of incentives and is highlighted by book giveaways, ticket raffles, free t-shirts and read-aloud events with Knicks alumni and elected officials at select locations. 

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