2013-06-26 / Features

Steinway Astoria Partnership Holds Annual Meeting

BY NICOLE DIANE SANCHEZ


Larisa Ortiz of Larisa Ortiz Associates, presented data pertinent to the Steinway business district to support ideas for expansion and growth. 
Photos Nicole Diane Sanchez Larisa Ortiz of Larisa Ortiz Associates, presented data pertinent to the Steinway business district to support ideas for expansion and growth. Photos Nicole Diane Sanchez On Wednesday, June 19, the Steinway Astoria Partnership gave their annual report at Tu Casa restaurant on Steinway Street to landlords, merchants and residents and highlighted recent accomplishments and future goals. Kevin Foley, the president of the Steinway Astoria Partnership, delivered the opening remarks, Tony Barsamian, Partnership chairman, presented the annual report and Marc Schein, nominating chair, presented the slate of members, unanimously voting in all directors. The organization’s accomplishments in the past year include proposing a streetscape project, airing a Steinway commercial as part of a marketing campaign and increased sanitation service, among other achievements.

These measures and more were taken to improve and expand Steinway’s business district.


(L. to r.); Leading the annual meeting were Kevin Foley, president of the Steinway Astoria Partnership; Larisa Ortiz, Larisa Ortiz Associates; Marie Torniali, executive director of the Partnership and Tony Barsamian, Partnership chairman. (L. to r.); Leading the annual meeting were Kevin Foley, president of the Steinway Astoria Partnership; Larisa Ortiz, Larisa Ortiz Associates; Marie Torniali, executive director of the Partnership and Tony Barsamian, Partnership chairman. Larisa Ortiz of Larisa Ortiz Associates shed more light on this; she compiled research in a presentation detailing block-by-block retail space plans that property owners, brokers, commercial and residential tenants can work on together to enact.

The main issue is that Steinway needs to adapt to the changing market. The new consumer profile features younger, more educated and wealthier shoppers. Within a half-mile radius of Steinway, the population forms part of the trendsetter category, which includes avid chic spenders who work out often and consume organic food. They tend to buy medium priced goods. Expanding this to a one-mile radius changes the category to the urban melting pot, a racially diverse group that is both fashion and financially conscious; they are low to medium price consumers. Both fit into the trendy and contemporary lifestyles.

On the other hand, Steinway’s retailers are cut out for a more traditional crowd, with chains and mom and pop stores.

The goal is to draw sustainable business that fits the needs of both the longtime and new residents of the area.

As Barsamian mentioned in his closing remarks, this is “hopefully a step one, not just the only step” in a journey to improve the Steinway community.

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