2013-01-30 / Front Page

Super Bowl XLVIII Comes To NY/NJ In 2014

Mayor Michael R. Bloomberg, National Football League Commissioner Roger Goodell and the 2014 NY/NJ Super Bowl Host Committee announced an overview of events and plans for Super Bowl XLVIII and a week of activities leading up to the game in February 2014.  Among the announced plans for the region’s first Super Bowl is the creation of a “Super Bowl Boulevard”, which will transform a portion of Broadway in Midtown Manhattan into a massive fan event with free admission. In addition, the Super Bowl Media Center will be housed at the Sheraton Hotel in Midtown Manhattan for hundreds of media organizations from around the country and around the world. Signature events, including the annual NFL Honors awards show, also will take place in the city.  
The mayor and Goodell were joined by Co-Chairman of the NY/NJ Super Bowl Host Committee and Owner of the New York Jets Woody Johnson, Co-Chairmen of the NY/NJ Super Bowl Host Committee and Co-Owner of the New York Giants Jonathan Tisch, New York Giants President and CEO John Mara, NY/NJ Super Bowl Host Committee President and CEO Al Kelly and Manhattan Borough President Scott M. Stringer.
“New York City is already the nation’s Super Bowl champion of tourism destinations and next year around this time hundreds of thousands of fans from across the country and around the globe will converge on our region to see the NFL’s best,” said Bloomberg. “All these activities are going to show our city’s best face to people from around the world and will make being in New York for the Super Bowl truly memorable.”
Super Bowl Boulevard will serve as the epicenter of New York City’s Super Bowl events leading up to the game, to be played on February 2 at MetLife Stadium in East Rutherford, New Jersey. Working in conjunction with the city, the NFL will transform a portion of Broadway into the sports and entertainment hub of Super Bowl week. Super Bowl Boulevard will serve as the NFL’s marquee event for fans in New York during the week-long celebration leading up to the Super Bowl.  It will begin on 44th Street, in the middle of Times Square, and stretch down Broadway to 34th Street from Jan. 29 to Feb. 1, 2014. While Broadway will be closed to traffic, cross streets in this area will remain open. Super Bowl Boulevard will welcome fans from around the world, to experience for free a football festival never seen before in New York City.
Among the displays will be fan favorites normally seen at previous NFL Experience events, including interactive activities that allow fans to throw a touchdown, catch a pass, or kick a field goal.
The space will boast excitement and activities such as:
• The Vince Lombardi Trophy display
• Nightly concerts
• Football clinics and competitions
• NFL Network/FOX/ESPN and additional broadcast positions
• Warming stations for guests
• Sponsor activation areas
• Player appearances / free autographs
• NFL-themed exhibits
In addition to the Super Bowl Boulevard, the NFL announced that a number of Super Bowl parties and functions will take place in the city. Among the highlights:
• The Super Bowl Media Center, which will service more than 5,000 credentialed media from around the world, will be held at the Sheraton.
• New York City will also host a number of events, including the Media Party, which will be held at Chelsea Piers on Tuesday, January 28, of Super Bowl Week.
• The Friday Night Party, NFL House, a hospitality center for business partners, and the annual NFL Honors nationally televised awards show will all take place in New York on Friday, January 31.
• The NFL will work out of its league headquarters on Park Avenue.
New Jersey Super Bowl Activities
New Jersey Governor Chris Christie announced earlier today the state of New Jersey will also host a series of activities and serve as a central point for the participating teams and their respective contingencies. The popular Media Day will be held at the Prudential Center in Newark on Tuesday, January 28, marking the first time that the event will be held outside of the game’s host venue. During the final hours before kickoff, the NFL’s Tailgate Party will be held at the Grandstand at the Meadowlands Racetrack on Sunday, February 2.
The two participating teams will lodge at hotels in New Jersey. The teams will also practice in New Jersey – with the NFC team utilizing the Timex Center and the AFC the Atlantic Health Facility at Florham Park. In addition, the NY/NJ Super Bowl Host Committee’s pre-game party will be held in New Jersey, as will the postgame parties for both participating teams, all at venues to be announced.

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