Intrepid Announces Time Warner Cable As Enterprise’s Newest Official Sponsor
The Intrepid Sea, Air & Space Museum announced last week that Time Warner Cable has been named an official sponsor of Space Shuttle Enterprise’s 2012 arrival into New York City and of its Space Shuttle Pavilion home currently being built on top of the museum’s flight deck. Today’s sponsorship announcement coincides with the Enterprise’s current voyage via a pulled barge from JFK International Airport to the Intrepid. The Enterprise was hoisted onto the flight deck on June 6 and will be open to the public within the Space Shuttle Pavilion beginning July 19.
Additionally, Time Warner Cable becomes a sponsor of the Intrepid Museum, which in return has been named a signature partner in New York City for Time Warner Cable’s Connect a Million Minds (CAMM) program. CAMM is an initiative that inspires students to acquire skills in science, technology, engineering and math to become the problem solvers of tomorrow and help America successfully compete in a global economy. Similarly, the Intrepid Sea, Air & Space Museum’s own education program reaches thousands of New York school children each year, including through its fully developed STEM program.
“We welcome Time Warner Cable to the Intrepid Museum’s family,” said President of the Intrepid Sea, Air & Space Museum Susan Marenoff-Zausner. “They are joining us at an incredibly exciting time in our history. We are especially pleased to work with them on the ‘Connect a Million Minds’ STEM initiative, since education is a vital part of our mission - as it is theirs.”
Chairman and CEO of Time Warner Cable Glenn Britt commented, “Time Warner Cable is honored to sponsor the historical journey of the Enterprise to its new home on the USS Intrepid. The American space program has led to some of the most exciting innovations of our time. This is a wonderful opportunity for us to show our continued commitment to inspiring the next generation of problem solvers by connecting young people to the wonders of science, technology, engineering and math (STEM). It is our hope that exposing today’s youth to a great example of STEM in action—in this case, the Enterprise—will serve as a catalyst for great innovations to come from our future leaders.”
The sponsorship will bring a significant number of benefits to both Time Warner Cable and the Intrepid Museum. Time Warner Cable will be included on the Intrepid’s marketing and advertising materials that promote the Space Shuttle Enterprise exhibit, while Time Warner Cable will promote the shuttle on television advertising, direct mail and social media. Beginning in early July, Time Warner Cable customers will have access to exclusive footage of the Enterprise’s journey to the Intrepid by tuning to Local On Demand (Channel 1110).
Customers also will be provided with free and discounted access to the Intrepid through customer appreciation events, which will be announced this fall and in 2013. The company also plans to utilize the Intrepid as a venue to host premiers of upcoming cable television series for its customers.
The Intrepid also serves as a location for community volunteer activities of Time Warner Cable’s VetNet program, which is comprised of employees who are military veterans or active reservists.