Mount Sinai Queens Wins 2009 Aster Awards
The Mount Sinai Hospital of Queens recently received the Bronze Award for Best Overall Campaign for advertising and marketing excellence in the 2009 Aster Awards competition. MSHQ Senior Director of Marketing Communications John Kump developed the award-winning campaign in partnership with Tim Kelly, creative director with New York-based CreativeSeven, LLC. All the advertisements in the campaign first appeared in the Western Queens Gazette.
"Mount Sinai Queens is among the top in the nation for healthcare advertising expertise... specifically scoring in the top 15 percent. It was an honor to have Mount Sinai Queens participate for the first time in the 2009 Aster Awards," Aster Awards Program Coordinator Melinda R. Lucas said. "They exceeded the judges' expectations."
"We are truly honored to be recognized- especially in such a competitive category. The 'Dream' Campaign is based on emotion and connections between people," Kump explained. "Mount Sinai Queens is a uniquely wonderful place to get care and the campaign expresses this. The Aster Award is beautiful validation of that."
The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/ marketing efforts. The 2009 Aster Awards consisted of approximately 3,000 entries from across America.
Participants' entries competed against similar-sized organizations in their category. Entries must score at least in the top 85 percent to receive an award. Aster Awards entries were judged by a diverse panel of healthcare marketing experts. Judging criteria include creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
All winners are posted on the Aster Awards' Web site,www.AsterAwards.com, and are published in Marketing Healthcare Today.
For more information, contact the Mount Sinai Hospital of Queens, 25-10 30th Ave., Long Island City, New York, call 718- 267-4323 or visit www.mshq.org.