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Baskin-Robbins Holds Second Annual 31 Cent Scoop Night Mark your calendars- 31 Cent Scoop Night is back at Baskin-Robbins! America's favorite neighborhood ice cream shop is sweetening the spring season by hosting its second annual 31 Cent Scoop Night celebration on April 30 from 5 to 10 p.m. at all 2,700 stores nationwide, including 12 in the Astoria-Long Island City-Sunnyside area: 25-24 Broadway, 25-02 31st St., 31-17 30th Ave., 30-08 Steinway St., 34-01 Broadway, 31-02 36th Ave., 33-62 21st St., 42-02 Northern Blvd., 35-00 48th St., 27-00 Queens Plaza South, No. 2712, 41-28 Queens Blvd. and 45-13 Queens Blvd. During the event, the iconic ice cream brand is thanking its loyal customers by reducing prices of its 2.5-oz. ice cream scoops to 31 cents. Additionally, Baskin-Robbins will again partner with the National Fallen Firefighters Foundation (NFFF), in an effort to extend support to the firefighting community by donating $100,000 to the organization Together, Baskin-Robbins and the NFFF will honor 31 firefighters from across the country who have demonstrated exemplary commitment to community service through the newly created America's 31 Firefighting Heroes program. The National Fallen Firefighters Foundation honors America's fallen fire heroes and their families by developing and expanding programs to recognize fallen heroes and assist their families and co-workers. Baskin-Robbins is making a generous donation to support the Foundation's programs which promote fire safety. Select neighborhood Baskin-Robbins stores will support their fire heroes by hosting local fire departments to collect donations and scoop ice cream for fun. "We are excited to host the second annual 31 Cent Scoop Night," Sukla Mitra, Baskin-Robbins in Astoria, said. "The event gives us a wonderful opportunity to show our appreciation to local customers and honor local heroes." "Baskin-Robbins is proud to host 31 Cent Scoop Night for the second year and is honored to continue its partnership with the National Fallen firefighters Foundation," Baskin-Robbins Vice President of Marketing Scott Colwell said. "We are excited to host a fun event thanking our customers and supporting America's heroes. Our brand is dedicated to the communities in which we do business, and we hope this special evening can in some small way express our appreciation." During the event, customers can choose any flavor of ice cream and pay only 31 cents. (During 31 Cent Scoop Night last year, Baskin-Robbins scooped more than four million scoops of ice cream! (The cost of a 2.5-oz. scoop of ice cream from 5 to 10 p.m. on Apr. 30, 2008 will be 31 cents plus applicable tax. To make sure that everyone can enjoy 31 Cent Scoop Night, there is a 10-scoop limit per person per purchase.) 31 Cent Scoop Night is the perfect time to try new flavors like YORK® Peppermint Pattie, or signature favorites like Jamoca® Almond Fudge, Pralines 'n cream or Gold Medal Ribbon®. Ice cream enthusiasts can share the excitement of treating their group to a scoop by bringing co-workers, teammates, family and friends to the special event. The starting line-up for a Little League team can celebrate for less than 43 while learning important fire safety information from local firefighters. To underscore a commitment to firefighting heroes, Baskin-Robbins is honoring 31 heroes across th country who have demonstrated an outstanding commitment to community service. Baskin-Robbins partnered with the NFFF to create the America's 31Firefighting Heroes program as a tribute to admirable heroes in the community. Baskin-Robbins is dedicated to serving those who serve others, especially in times of crisis. "We are happy to partner with Baskin-Robbins and honor 31 firefighters who have made a difference in their communities," Ronald Siarnicki, National Fallen Firefighters Foundation executive director, said. "Last year our team had such a great time with 31 Cent Scoop Night and we are excited to expand the program to honor America's 31 Firefighting Heroes." The program identified local firefighting heroes across the country who have demonstrated outstanding acts of valor and service. Chosen from nomina tions submitted by chief fire officers, the winners of this honor will enjoy free Baskin-Robbins ice cream for a year and will be recognized on the Baskin-Robbins Web site www.baskinrobbins.com. The 31 honorees will also roll up their sleeves on April 30 to scoop ice cream and support their firehouses and other local heroes during the event. Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur Magazine's 29th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 5,800 retail shops in more than 40 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and wide variety of delicious treats. Headquartered in Canton, Massachusetts, Baskin- Robbins is part of the Dunkin' Brands, Inc. family of companies. Baskin-Robbins is proud to support the Dunkin' Brands Community Foundation, a charitable organization whose mission is to serve those who serve others, especially in times of crisis. For more information, visit www.baskinrobbins.com. The National Fallen Firefighters Foundation is a nonprofit institution established by Congress in 1992; it leads a nationwide effort to assist their families and coworkers. In 2004, it established the Everyone Goes Home Program to help prevent firefighter line-of-duty deaths. |
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