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Editorials January 30, 2008
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Enjoy Super Bowl Safely
To The Editor:

As football fans across the country tune in to cheer on their favored team and watch some great commercials during the big game this Sunday, it's important to make responsible celebrations a part of your winning game plan.

For starters, if you're hosting a party that includes alcohol beverages, be sure to have plenty of food available for your guests. Also remember to offer non-alcohol beverages and serve one drink at a time to help your guests pace themselves. And, most importantly, don't forget to encourage guests to ask "Who's Your Bud?"-the designated driverbefore the festivities begin.

Fortunately, football fans nationwide will be doing the "ride thing" this Sunday. According to a recent survey conducted by Nielsen Media Research, 154 million American adults have been a designated driver or been driven home by one. That's a game-winning plan no matter what team is your favorite. For more information on hosting a fun, safe party, log on to www.whosyourbud.com. Remember, Responsibility Matters on game day and every day! Sincerely,
C.A. Verdon
Corporate Social
Responsibility Coordinator

Anheuser-Busch Sales &
Service Of New York, Inc.


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