Times Square New Year's Eve Ball On Public Display

A crowd admires the "Let There Be Light" Times Square New Year's Eve Ball, on public display in Macy's Herald Square through December 10 for the first time in the 100-year tradition of New Year's Eve in Times Square.

If you're looking for something for the whole family to do over the Thanksgiving weekend, there's a new, New York City attraction to admire as the holiday season goes into gear. The magnificent new Times Square New Year's Eve Ball, with its glittering Waterford crystals, is on display for all to see, on the ground and up close and personal, at Macy's Herald Square in the heart of Midtown Manhattan.

This "appearance" marks the first time in the 100-year history of the New Year's Eve Ball descent that the public will be able to see the Ball up close, away from its New Year's Eve perch high atop One Times Square.

The Ball will be on display through December 10 during regular store hours at Macy's Herald Square.

On Dec. 31, 2007, the Times Square Alliance and Countdown Entertainment, co-producers of New Year's Eve in Times Square, will introduce to the world the fifth and newest Times Square New Year's Eve Ball. The Ball displayed here today will descend at the stroke of midnight and ring in the New Year from high atop One Times Square in New York City.

Waterford Crystal has created an exclusive "Let There Be Light" design for the crystal triangles on the newly designed New Year's Eve Ball. Designed and crafted by Waterford artisans in Ireland, "Let There Be Light" features a dramatically stylized, radiating sunburst on each of the 672 crystal triangles. For the first time, the crystal triangles will feature cutting on both sides. The double cutting maximizes the light refraction within the crystal triangles. The new Times Square New Year's Eve Ball is more than twice as bright as the old one, with enhanced color capabilities and state-of-the-art Philips Luxeon LED lighting effects.